SEO & Content
Physiotherapy local SEO turnaround
Profile plus site, before to after
Local SEO for a physiotherapy clinic: profile rewrite with proper categories, plus a homepage rebuild that turns searches into booked appointments.
1 / 2
The brief
- Goal: rank for physio + suburb queries and convert profile views into bookings.
- Audience: patients searching for physiotherapy and rehab nearby.
- Scope: Google Business Profile overhaul and homepage content rebuild.
Method
01
Fix
Rewrote business name, categories, hours, and appointment links.
02
Photos
Replaced generic exterior shots with team and interior proof.
03
Site
Rebuilt the hero around outcomes with injury-management keywords.
04
Track
Compared before/after states on reviews, calls, and direction requests.
Findings
- Profile title now captures North Shore + physiotherapy + rehab queries.
- Team photography replaced stock-feeling exterior shots.
- Homepage hero leads with booking and callback actions.
Stack
Local SEOGBP optimizationHomepage copy
Next steps
- Add condition-specific service pages for long-tail queries.
- Launch a review cadence tied to discharge visits.
- Track calls and bookings by source monthly.