SEO & Content
SEO analytics and local visibility program
Backlinks plus rankings plus GBP
A full local-SEO program in one view: backlink analytics, authority trends, local rank maps, and Google Business Profile optimization with before/after proof.
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The brief
- Goal: grow referring domains, hold local rankings, and convert profile views.
- Audience: service businesses competing in local search.
- Scope: backlink dashboard, rank tracking, and profile optimization.
Method
01
Audit
Mapped referring domains, authority score, and monthly-visit baselines.
02
Track
Monitored authority trends and backlink velocity month over month.
03
Local
Ran grid rank tracking and optimized categories, photos, and services.
04
Prove
Captured before/after profile states with review-count deltas.
Findings
- 217K backlinks from 37.9K referring domains with authority trending up.
- Local grid shows green coverage across the service area.
- Profile optimization lifted reviews from 143 to 248 with richer categories.
Stack
Backlink analysisRank trackingGBP optimization
Next steps
- Disavow review on low-quality referring domains.
- Expand service-area grids to neighboring suburbs.
- Add review-request automation for steady velocity.