Business Analysis
Business valuation platform analysis
Valuation flow plus market views
Analysis and UX for a business valuation platform: an interactive value builder, guided valuation journey, and market-size views that make M&A-grade analysis approachable.
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The brief
- Goal: help owners understand what drives their valuation and what to do next.
- Audience: small-business owners, not finance professionals.
- Scope: value builder, revenue and EBITDA trends, M&A activity, and TAM/SAM/SOM views.
Method
01
Flow
Mapped the guided journey: gather, select method, analyze, value, report.
02
Builder
Designed the interactive value builder around revenue-growth impact.
03
Evidence
Added transaction comparables, DCF projections, and WACC breakdown.
04
Market
Built M&A-by-buyer-type and TAM/SAM/SOM views for context.
Findings
- Revenue-growth impact (+25%) gives owners a lever, not just a number.
- DCF and WACC views make the methodology defensible.
- Market context stops owners from anchoring on generic multiples.
Stack
Business analysisValuation modelingDashboard UX
Next steps
- Validate the valuation engine against closed transactions.
- Add industry-specific benchmark packs.
- Prototype the detailed report delivery flow.