Video Editing
SaaS product update videos
2 release cuts
Product-update edits for a SaaS launch cycle: screen capture shaped into tight release stories with callouts, pacing, and captions.
The brief
- Goal: ship release notes people actually watch.
- Audience: existing users deciding whether a new feature matters.
- Scope: two product-update cuts from raw captures.
Method
01
Script
Distilled each update to one headline change plus two supporting beats.
02
Cut
Trimmed raw captures to the clicks that prove the feature.
03
Callouts
Added zooms and labels so viewers never guess where to look.
04
Caption
Captioned for silent feeds and exported for web and social.
Findings
- Two updates shipped as watchable under-two-minute stories.
- Callout zooms keep attention on the interface change.
- Captioned masters work across help docs and social.
Stack
PremiereScreen captureCaptions
Next steps
- Build a reusable intro/outro template.
- Add chapter markers for help-center embeds.
- Batch the next release cycle from the same template.