SEO & Content
Dental group local presence rebuild
143 to 248 reviews
A complete local presence rebuild for a dental group: profile optimization with before/after proof, backed by a service architecture that matches how patients search.
1 / 2
The brief
- Goal: dominate dentist + suburb searches and grow review velocity.
- Audience: patients comparing local dental practices.
- Scope: profile rebuild, category expansion, and service-page structure.
Method
01
Profile
Rewrote title, categories, products, and appointment links.
02
Proof
Swapped stock-feeling photos for team and treatment evidence.
03
Structure
Organized services into cosmetic, general, implants, and orthodontics.
04
Reviews
Built the ask into the post-visit flow for steady growth.
Findings
- Reviews grew from 143 to 248 with a 4.9 rating held.
- Category expansion captures implants, orthodontics, and cosmetic queries.
- Treatment menu mirrors the site structure for consistent discovery.
Stack
Local SEOGBP optimizationService architecture
Next steps
- Add before/after treatment galleries per service.
- Launch suburb-specific landing pages.
- Track calls, bookings, and direction requests monthly.